FROM TIKTOK TO CLINIC: UNDERSTANDING AND RESPONDING TO TIKTOK BEAUTY TRENDS IN DERMATOLOGY

Authors

  • Chetanna Anaje Department of Internal Medicine, Nnamdi Azikiwe University Teaching Hospital, Nnewi
  • Obianuju Ogbobe Dermatology Unit, Department of Medicine, Enugu State University Teaching Hospital, P.M.B. 1030, Enugu, Enugu State, Nigeria
  • Chibuzo Ifeanyi Okpala Dermatology Unit, Dept of Medicine, Nnamdi Azikiwe University Teaching Hospital, Nnewi, Anambra, Nigeria
  • Nkechi Anne Enechukwu Dermatology Unit, Dept of Medicine, Nnamdi Azikiwe University Teaching Hospital, Nnewi, Anambra, Nigeria
  • Ogochukwu Ifeanyi Ezejiofor Dermatology Unit, Dept of Medicine, Nnamdi Azikiwe University Teaching Hospital, Nnewi, Anambra, Nigeria

Keywords:

TikTok, dermatology, beauty, beauty trends

Abstract

Abstract
Introduction: TikTok is a video-sharing social media application with over a billion users. It ranks as the fifth
most popular social media platform globally and has evolved from being solely entertaining to an educational
hub, especially in beauty and skincare. Although TikTok can serve as a source of beauty information, it has its
challenges – including the spread of false information and the promotion of harmful beauty trends. Influencers
and dermatologists have leveraged TikTok to educate and engage people. Dermatologists need to play an
essential role in understanding and responding to beauty trends, and this requires a preemptive approach.

Objective: This review analyses the intersection of TikTok beauty trends and dermatology, and the
implications of these trends for clinical practice.

Methodology: Studies were identified through PubMed, Google Scholar, and grey literature from 2018 to
2025, analyzing TikTok's influence on dermatology, with a focus on viral beauty trends. Only articles published
in English were included in this write-up.

Result: These trends included Korean beauty, skin cycling, skincare routine, skin slugging and organic
skincare. The dermatologist's responses to these trends include observing beauty trends that have gone viral
on TikTok, subscribing to blogs, online resources, and publications focused on beauty and skincare, and
engaging with patients on these trends. Dermatologists can provide accurate information and address
potential risks associated with current beauty trends.

Conclusion: Dermatologists must adapt to evolving beauty trends by proactively engaging, ensuring
dermatological care aligns with the principles of evidence-based medicine, and promotes safe skincare
practices.
Keywords: TikTok, dermatology, beauty, beauty trends

Author Biographies

Obianuju Ogbobe, Dermatology Unit, Department of Medicine, Enugu State University Teaching Hospital, P.M.B. 1030, Enugu, Enugu State, Nigeria

Senior Registrar

Chibuzo Ifeanyi Okpala, Dermatology Unit, Dept of Medicine, Nnamdi Azikiwe University Teaching Hospital, Nnewi, Anambra, Nigeria

Consultant Dermatologist

Nkechi Anne Enechukwu, Dermatology Unit, Dept of Medicine, Nnamdi Azikiwe University Teaching Hospital, Nnewi, Anambra, Nigeria

Consultant Dermatologist

Ogochukwu Ifeanyi Ezejiofor, Dermatology Unit, Dept of Medicine, Nnamdi Azikiwe University Teaching Hospital, Nnewi, Anambra, Nigeria

Professor of Dermatology

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Published

2026-03-16

Issue

Vol. 14 No. 3 (2024): December 2024

Section

Review Articles

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